{"id":27610,"date":"2024-01-26T21:41:51","date_gmt":"2024-01-26T21:41:51","guid":{"rendered":"https:\/\/stradainteriors.com\/portfolio\/maso-fresc-i-proximitat\/"},"modified":"2025-07-02T14:09:58","modified_gmt":"2025-07-02T14:09:58","slug":"maso-fresc-i-proximitat","status":"publish","type":"cpt_portfolio","link":"https:\/\/stradainteriors.com\/ca\/portfolio\/maso-fresc-i-proximitat\/","title":{"rendered":"Mas\u00f3 Fresc i Proximitat"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Carnisseria a Vilafranca<\/h3>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Projecte<\/strong> <\/h6>\n\n\n\n<p>Strada Interiors &#8211; Laura Strada <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8220;Crear un espai c\u00e0lid que ens retorni la idea d&#8217;elaboraci\u00f3 artesanal i tradicional de les carnisseries d&#8217;abans, on la qualitat, la transpar\u00e8ncia en els processos i la visibilitat en l&#8217;elaboraci\u00f3 s\u00f3n requisits imprescindibles.&#8221;<\/p>\n\n\n\n<p>Aquest \u00e9s el fil conductor que guia aquest nou projecte de l&#8217;estudi Strada Interiors: la 6a carnisseria de la fam\u00edlia Mas\u00f3, situada al centre hist\u00f2ric de la localitat barcelonina de Vilafranca del Pened\u00e8s.<\/p>\n\n\n\n<p>El nou establiment s&#8217;ha plantejat com un espai polivalent, on no nom\u00e9s es pot comprar, sin\u00f3 tamb\u00e9 veure com es preparen alguns elaborats. Aquestes activitats es duen a terme en un antic local d&#8217;una pla\u00e7a del casc antic envoltat per porxos que adquireixen un gran protagonisme.<\/p>\n\n\n\n<p>A l&#8217;interior, per suavitzar aquesta est\u00e8tica i ressaltar-ne la carism\u00e0tica ess\u00e8ncia, s&#8217;ha optat per integrar la textura de la r\u00e0fia i la fusta en els sostres i el mobiliari sota un terra de color negre que cedeix el paper principal al producte i, al mateix temps, el fa ressaltar.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Per aconseguir la &#8220;transpar\u00e8ncia&#8221; desitjada i donar visibilitat al local com a filosofia de disseny, s&#8217;ha connectat visualment amb les finestres perimetral de la carrer secund\u00e0ria amb elements gr\u00e0fics i les persianes tipus &#8220;alicantines&#8221; de color verd menta que es repeteix com un segell d&#8217;identitat de l&#8217;establiment amb el desig de captar l&#8217;atenci\u00f3 dels transeu\u0308nts.<\/p>\n\n\n\n<p>A l&#8217;interior del local, els mostradors de carn es col\u00b7loquen de manera irregular al per\u00edmetre i es revesteixen amb diferents materials de tota la vida com la rajola hidr\u00e0ulica i la fusta, deixant passadissos per circular recordant els antics mercats.<\/p>\n\n\n\n<p>Les vitrines forrades de palilleria de fusta marquen el contrast del negre del terra amb el vermell de la carn i aporten calidesa.<\/p>\n\n\n\n<p><br>La il\u00b7luminaci\u00f3 mitjan\u00e7ant focus puntuals ressalta el producte i les intenses textures dels paraments. Sobre els prestatges, una sequ\u0308\u00e8ncia de l\u00e0mpades fluorescents d&#8217;estil industrial imprimeix ritme a l&#8217;espai, aportant el mateix verd menta de les persianes de la fa\u00e7ana.<br>En un gest cap al passat, apareixen elements antics de r\u00e0fia penjats a les parets seguint el concepte de l&#8217;elaboraci\u00f3 dels productes artesanals i sense additius de la marca Mas\u00f3.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Carnisseria a Vilafranca Projecte Strada Interiors &#8211; Laura Strada &#8220;Crear un espai c\u00e0lid que ens retorni la idea d&#8217;elaboraci\u00f3 artesanal i tradicional de les carnisseries d&#8217;abans, on la qualitat, la&hellip;<\/p>\n","protected":false},"author":3,"featured_media":25971,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[242],"class_list":["post-27610","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-interiorismo-comercial-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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